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Monday, June 24, 2013

Is your business Pinteresting?

 

 
      I took a webinar last Friday night, yes I am that dork, and learned a few new tricks Pinterest has up its sleeve for businesses. I know, when Pinterest first hit the scene we were all pinning away, not really with much purpose and staying up way too late to do it. Now the game has changed dramatically. First off you can now set up an account as a business. Don't worry if you have an account already, Pinterest makes it easy to convert your personal account to a business if you have a ton of content already on your boards. You can also have several Pinterest accounts so not to worry, just add a business account. The research Pinterest has uncovered about their audience is quite astounding. People on Pinterest are shoppers, big shoppers, much more so than Facebook, twitter and Instagram, even with the new video feature. What is Pinterest in a nutshell? According to their website, Every day, millions of people use Pinterest to explore their interests, find products to buy and connect with people who share common interests. A pin is an image or video that people add to Pinterest. People add pins directly from websites or apps by using the Pin It button. Any pin can be repinned and all pins link back to their sources...your sources. Having a Pinterest profile increases your SEO (search engine optimization) which increases your online visibility. You can also get a Pinterest Facebook tab page at www.woobox.com/pinterest


Pinterest suggests these 4 easy steps to be a pro pinner.
1. Put together a stunning profile. Think dating game here. Select an eye catching image or logo, one your audience can connect to your brand. A business account gives you access to Pinterest analytics which tracks your activity and reach. Who's viewed you, and who's repining you.
2 Create and organize boards. Design several different boards to showcase your company. Give them clear yet creative titles to encourage people to follow them. You can do boards like Our Celeb favs, Products we can't live without, Services that rock, Summer trends. You get the picture, and speaking of pictures, have great images and enough pictures or videos to make your boards substantial. Make sure your most relevant boards are on top and don't be afraid to swap out seasonal boards front and center.
3 Make sure to pin at least once a day. Try creating your own compelling images with picmonkey.com. (the photo on top I made with picmonkey).You can also pin others pins that are useful and relevant to your content. People love check lists, and info graphics. Useful content is what goes the most viral. You can create your own info graphics at Infogram

Get creative here Picmonkey
 
4 Engage. In order to build your community you need to be an active pinner yourself. Follow other fashion boards, like brands you carry and repin to your community. Don't forget to like and comment. People want easy so make it simple to pin your stuff by adding the Follow button to your website and make sure you include a Pinterest link in emails so people know you’re a Pinteresting salon. Increased social media is increased visibility and that's smart marketing.

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