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Monday, April 14, 2014

Get in the Spring of Things




     
     Spring is the time for fundraisers and fashion shows. Reach out to businesses in the community that may be already putting together a fashion show and ask if you can partner with them. We know after all, the best fashion accessory is adorned nails and toes. Getting your work in front of the community is a sure way to pick up new business. Many women’s organizations have their fundraisers and fashion shows this time of year also. Put the word out with your clients that you are available to either donate mini services at the event, or a gift card to your salon, or put the latest spring looks on the models in their show. I have to say I participated in a fashion show for several years and last year with the changing of some leadership they decided to use a new salon. This salon was not as accommodating, and did not offer nails and toes for their models. I am happy to say they came back and asked to partner with our team again. Make sure when you partner with a group like this you, a have good organization skills coordinating models with services, b be as accommodating as possible. Yes you might think well we are doing this for free so they should be happy with whatever they get. If this is your thinking do yourself a favor and don’t do it at all. This is after all, a mini glimpse into what it would be like to be your client, don’t shortchange one aspect of the experience. All eyes are truly watching how you handle every last detail. From how soon you return phone calls to your attitude when they come flooding into your salon. I gained at least 4 long term clients from this partnership and look forward to many more in the future. So go all out, use the good china. If there are no spring shows in your area why not start one yourself? Partner with vintage or resale shops, shoe stores, make up centers, you get the picture. Creating an event to showcase all your businesses will benefit everyone.


     Look to schools doing prom fashion shows, year end dinners, and proms.  Find out who is in charge and call to offer your services. So many young girls get their nails done for prom with quickie full sets only to rip them off the next day. Ask if you can offer your advice to these young girls from choosing the right enhancement to proper care and removal after the dance. Many schools are looking for after prom activities, offer a nail art booth or glitter tattoo stand. And don’t forget to take plenty of business cards and special offers. Many of the moms and teachers attend these events as well. Look to your local library to offer proper foot care classes by partnering with a local podiatrist. Meet beforehand to go over your presentation and make sure to have plenty of each other’s brochures for referrals. Have a few photos ready to share of your work from before and after Toe nail enhancements or replacements to the latest fashion forward nail art. Many marathons gear up this time of year with runners coming out of the woodwork. Why not contact the organizers and see about having some information about your foot care services and specialty foot care products available for runners. While they may not all be interested in the fashion of their feet, all runners are concerned with the health of their feet. I have a client that is a runner and that occasionally trains for triathlons that has decided this year to go from seasonal pedicures to treat her feet year round.  So there are just a few ideas to get you out and about in the community marketing your salon services. Make the connection cuz that’s smart marketing.

Monday, April 7, 2014

Open Toe Sandal Pledge



I did not write this, but I must share. Friends don't let friends walk around with bad feet!


Alright ladies, it's that time of year once again!!! I think we need to be reminded of a few things. So my sisters, PLEASE, raise your big toes and repeat after me below...
As a member of the Cute Girl Sisterhood, I pledge to follow the Rules when wearing sandals and other open-toe shoes:
I promise to always wear sandals that fit. My toes will not hang over and touch the ground, nor will my heels spill over the backs. And the sides and tops of my feet will not pudge out between the straps.
I will go polish-free or vow to keep the polish fresh, intact and chip-free.. SCRATCH THAT.. I'll just go for GEL TOES and have no worries!!!!!
I will not cheat and just touch up my big toe.
I will sand down any mounds of skin before they turn hard and yellow.
I will shave the hairs off my big toe.
I won't wear pantyhose even if my misinformed girlfriend, coworker, mother, sister tells me the toe seam really will stay under my toes if I tuck it there.
If a strap breaks, I won't duct-tape, pin, glue or tuck it back! into place hoping it will stay put. I will get my shoe fixed or toss it.
I will not live in corn denial; rather I will lean on my good friend Dr. Scholl's if my feet need him.
I will resist the urge to buy jelly shoes at Payless for the low, low price of $4.99 even if my feet are small enough to fit into the kids' sizes. This is out of concern for my safety, and the safety of others. No one can walk properly when standing in a pool of sweat and I would hate to take someone down with me as I fall and break my ankle.
I will take my toe ring off toward the end of the day if my toes swell and begin to look like Vienna sausages.
I will be brutally honest with my girlfriend/sister/coworker when she asks me if her feet are too ugly to wear sandals. Someone has to tell her that her toes are as long as my fingers and no sandal makes creepy feet look good.
I will promise if I wear flip flops that I will ensure that they actually flip and flop, making the correct noise while walking and I will swear NOT to slide or drag my feet while wearing them.
I will promise to go to my local nail salon at least once per season and have a real pedicure.
I will promise to throw away any white/off-white sandals that show signs of wear... nothing is tackier than dirty white sandals.

Monday, March 31, 2014

More America's Beauty Show



 

      Braden and I were lucky enough to be invited to the CND trend release Sunday where Jan Arnold and Kristina Estabrooks shared the spring trend and a sneak peek at the summer trend release. I shared a few pictures on my Facebook page and each release will be included on their CND pro page along with tutorial videos. Jan shared the story of the open road collection about a female executive that kicks off her heels and throws on her jeans and hits the open road heading to the desert sunset. The colors of this collection are a reflection of the story. Every collection will now come with its own story, its own set of additives and its own designs. They are also doing a nationwide Shellac certification for qualified salons. Kristina added now that there are so many gel polishes on the market Shellac has become like Kleenex. Many salons say they do Shellac meaning gel polish just like many ask for a Kleenex instead of a tissue. It is about branding. The certification requires each tech to bring all of their own CND equipment to be 100% certified. So no sharing lamps or tools allowed. Kristina said this is the only way to guarantee each tech is using the complete system, only fair right?


 

 

      We also spent some time at the Dashing Diva booth. They sure have been busy with so many new products. Their no blend glitter tips were a hot item. This fast full set is perfect for the upcoming spring dances, weddings and special occasions. We also got a chance to see up close and personal their new Get the look, Nail tattoos, Accents and 3 d jewels. 
 

     My head was spinning with all the possibilities. With their virtual nails you can easily create high fashion custom nails and sell for high profits. Easy on off tabs make these nail jewels a hot fashion accessory for Spring and Summer.

 

 

 

  

    What’s old is new again. I stopped at the Emma JeanCosmetics booth to check out her Vegan, cruelty-free 3 free scented nail polish. Creator Marsha Campbell a massage therapist started this line during some down time with an injury and the polish world opened up for her. She shared with me that she has formed some really amazing relationships with her chemists and manufacturer and it has really taken off. With all the boutique polishes on the market I’m glad to see there is room for hers. Most of her scents are around comfort smells like apple pie, cotton candy and mint chocolate to name a few. I asked her about her connection with aromatherapy oils and inducing certain emotions from the scents and she said that’s in the works. She wanted to originals to be light and fun with comfort scents. Our brave Braden took one for the ntr team and his finger did smell Blueberryish. 
 

  We spent some time with Gina Sylvestro at the Akzentz booth rocking out a full set for her Instagram winner Heidi Meier. Their new LED hard gel was a hot item and of course her Crystals were flying. 
 

 

     The Crystal Culture education team is growing, check out their page for a list of current educators, so many of our NTR friends are listed. All in all it was a whirlwind of new trends and new friends. Thanks one more time to Linda and Jim Nordstrom for hosting the 2nd Nail Talk Radio ABS meet and greet. 
 
 Last but not least I caught up with Carla Collier who will be judging the NailPro competitions in the smokies at the Nail Tech event in Gatlinburg. Nail Tech Event of the Smokies

     So take one or more of these new trends and add them to your spring line up cuz that’s smart marketing.