Inbound marketing is a growing trend that reaches out to these clients. Inbound marketing is about creating informative, interesting and even entertaining content to clients that may not even realize they need your products and services. Once you draw them in, they just might take the leap and go from a reader to a client. When potential clients are just passively cruising the internet to be entertained or educated they let their marketing guard down and you can begin to build an actual relationship. Unlike interruption/ outbound marketing like email blasts, Inbound marketing can make its mark with problem solving. Different types of content can be integrated into your content packed Inbound marketing.
Research courtesy Hubspot