Here is a little tip for staying on track. It’s called Plan, DO and Review. Simple really. You must have a plan in place for your marketing efforts to have any consistency. Working on your plan is a very small part of the process so sit down later tonight, or tomorrow and choose a few things that you will commit to each week. Next is the doing, ah yes this is where it can all go so terribly wrong. You can have an extreme case of excusitis. I had to work on my day off, I got distracted by my kids, the sun was in my eyes, the dog pees on my marketing plan. Just stop, stop making excuses and PLAN your marketing events by planning your days. Get up first thing and do something healthy for yourself, eat a healthy breakfast, take a walk, or a run.
Do not, I repeat do not turn on the computer just to check in. Once you tune into the world you have become re-active, not active. Plan your to do list and begin it before you get sucked into the vortex of the internet. This way, you have no excuses, oh I had an email I had to address, then I had to watch this video, then I clicked on the manufacturers website and on it goes. Sounds familiar? To me too! I get sucked in as well on occasion. If you plan and do, that right there is half the battle, three quarters really. Then there is the review part. Which is where we are today, staring at the first 6 months of the year wondering why we are not further on down the path of success, Or maybe, for you, further. Either way taking time to review where you are at this halfway point can recalibrate you back on course to finish the year strong. Take a look at the events you attended, the marketing efforts you have made. Have they resulted in new business? Do you track it? Do you have a system?
(originally posted Aug 9,2011)