1. Be transparent. Companies can no longer think they will not get caught pretending to be something they are not. The universe is too small now and the internet too big to ever think you can hide behind the curtain. It’s not a matter of if, but when you will get caught. Your biggest threat is not state board or action 5 news, it’s a disgruntled client that knows how to use google. Everyone is a publisher. Used to be reporters would have to beg to get a story written, now with blogging a few clicks and the whole world can read your inner most thoughts and beliefs.
4. Top of mind. Peter recommends checking in to Face book and first getting the birthday wishes sent out. He separates them to some fb messages, some tweets and some email messages. Also look to the right and Facebook will let you know who you haven’t connected with in a while. You haven’t talked to Cindy, write on her wall. If you connect with enough people on a regular basis it will translate to dollars for you. Build relationships. Because you were top of mind. Not necessarily from that client, what about from their friends? People who said, I need a good nail tech. can anybody help me out. When you are top of mind, you get the gig. Follow these simple steps and your social marketing efforts will truly pay off.