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| Salonmagazine.ca |
It’s time for a check up from the neck up. What are you
really doing to grow your business? Are you all talk and no action? Are you on
the whine bus with no cheese and crackers? So many want to throw the towel in
before they even find the towel. Here
from Salon magazine online are the top 10 digital tools you should be using to
get busy. Some of them are repeats, and yes they are repeats for a reason, are
you doing them yet? If not jot down these top tools.
Get a Facebook business page. Facebook shows up higher in search engines
than LinkedIn even though LinkedIn is more for businesses. Set up your page,
optimize it and link your salon website to it. Encourage your client to “like”
it and your page shows up in their feed, advertising it to thousands of their
friends.
Sign up for Yelp. I searched salons in my town and found
very few salons actually using this search friendly tool. The salon I formerly
worked at only had two reviews and one was actually for me. Encourage your
clients to post a review and start building a 5 star rating.
Show off your work on Pinterest. We are in such a visual
business this one is a no brainer. Pin photos of your best work and soon you
will have others repining your photos on their own boards for all to see. News
spreads fast about you and your services.
Get Googling. Google is the search engine giant and sets the
rules for how search engines operate. There
are review options as well, link options to your website and mapping tools to
direct client right to your doorstep.
Look into a Google ad. You know, the ones on the right hand
side of your search results. Sign up forGoogle
Adwords and you can have one too. You
can choose whether the link goes to your Facebook page or website. You only pay
per click so it can be very economical.
Start an
online newsletter. You get them,
everybody gets them so why not let your clients know what is going on in your
salon? Most email managing software require you get permission to add them to
your email list but once you have their agreement..fire away. Don’t bombard
them seriously, make sure your email habits agree with their needs. Everybody
is different so if you’re not sure, ask. Enewsletters are a great way to keep your
clients engaged in what’s new. Study some of the ones you get, and open, and
take away some great ideas.
Send out digital
special offers, and no I don’t mean discounts. Special offers, special events
and special new services or products can be enough to entice a trip to your salon.
Don’t
forget Twitter. Twitter is a great way to inform your clients what is going on
with your business. Do you have open appointments in your day? Tweet about it.
Encourage your clients to follow you and retweet your tweets.
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| Watch Beauty Tip Thursday Here |
Are you
on YouTube? Another feed high on the search engine list your videos go to the
head of the Google class. Youtube a new art technique, display your new colors
or a new pedicure area. The list is endless. I know Maisie does a beauty tip every
Thursday on YouTube educating her clients with the latest trends.
And last
but not least do you offer online booking? I know people are leery of this, and
everyone besides my mom has managed to figure this out. Most programs notify
you of online bookings, so if your client has made a bit of a mess there is
always the option of cleaning it up. Programs send out auto reminders to free
up your time and cut down on no shows.
This article failed to mention Instagram which is another huge social media platform for our industry. Adding hashtags about your services #gelpolish or #manicure and don't forget to add your city so people searching in your town can find you.
So there
you have it. The top ten digital tools to embrace according to SalonMagazine.
So go digital, because that’s smart marketing.
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