One of the most important elements of marketing is confidence. Confidence in your brand. I know we all struggle at times with confidence, I am no exception. Unfortunately we look around too much, compare ourselves to others and their success. Ignoring we all have our own unique voice, our own unique talents, and our own unique journey. We see some people that appear to have the greatest confidence that never waivers. But that confidence came at a price. And I’m quite sure if you asked them, they would tell you even they have their doubts. The difference is they don’t let doubt win. They forge battle with it every day. So if you struggle with confidence know that you can win too. If you struggle with confidence know that there is an answer. It is education, knowledge and the persistent work towards mastery.
Are you struggling with service techniques? There is so much education available some at no cost to you but time and a connection to the internet. So many companies have YouTube videos that give step by step tutorials from the simplest to the most detailed techniques. Nail Art, sculpting acrylic or gels, pedicure techniques, massage steps. Start with the companies whose products you work with and master these techniques. Dedicate at least one hour of the day to watch and learn. Then dedicate a few hours a week to actual hands on practice, whether you use a practice hand or a willing live model.
Are you struggling with communication? Communication is one of the biggest factors in building the clientele you want. Read books on communication. Study people and their temperaments. I am in the process of reading a book about the difference between introverts and extroverts. Did you know they each use a completely different part of their brain in the thought process? It is much easier to communicate with likeminded people, but the challenge is, our clients are all different. Learning great communication techniques can build trust with a client and trust builds loyalty. Clients stick with service providers that they feel a connection with, so build better connections.
Are you struggling with your finances? Hundreds of books have been written about business finances. Meet with a financial expert and ask for some recommendations to get started understanding the basics. You should know what your cost of doing business is and where your profitability stands. I’m not saying you have to become an accountant, but you do need to get a grasp on the numbers. Working with a budget and understanding your cash flow will give you more confidence in your business and life.
Are you struggling with marketing? Don’t know what’s working and what’s not? Take some time and dig into your client base. Learn how they found you and expand your base with those techniques. Again there are a ton of resources on marketing, I can recommend a few great books, mine for one. Ha-ha. But seriously, next time you are at a show don’t just take the classes for technique; sit in on a marketing or business building class. One idea can change your whole world. Work with a coach if needed, take a webinar. But don’t let your lack of understanding marketing lead to a lack of self-confidence.
Confidence comes from great skills and great skills come from education. Take a look at this list and pick one or two things you will commit to master. There is no better marketing tip than carrying yourself with confidence, even if you have to fake it till you make it. Confidence is key and building your confidence is smart marketing.