So we are at the end of the second quarter, which also means one half of the year has gone past us. Do you know where your numbers are? Are you on track to meet your business goals for the year? Did you set any business goals? Some say to add 33% to your annual figures from last year and push toward that figure. So if you did 50 thousand in revenue in 2013 you should be on track to hit 66500.00 Maybe 30% is too lofty. Maybe some of you will do well this year to stay the same and not go backwards. Each year you truly should be able to grow your revenue. Even if it’s by reducing costs. Could you downsize to a smaller suite and cut your overhead considerably for the rest of this year? If it makes sense, why not? Don’t be married to a space that you are only hoping to fill. Get real with yourself and your numbers. Don’t stay in a space that no longer suites your needs. Let go of ego, or whatever it is you are holding onto and make the right move. It’s also time to reevaluate every fixed cost in your business and see if you can cut some of those as well. I am looking at encouraging all my guests to pay with cash or check so I can eliminate those pesky charges from my merchant service account that add up over the year. Do you have another area business you can share Wi-Fi with? Another nail tech in town you can split bulk purchases with? Each dollar you carve off your expenses is another dollar in your pocket. Can you consolidate clients into 4 days instead of 5 and save on utilities? Or rent if the case may be?
Ok so if you are not growing, you have to ask yourself why not? Are your marketing efforts not as effective as they could be? Are you tracking how new people find you? Each person in your chair is a window to at least 100 other people. 250 if they are on social media. If you are not getting referrals you must ask for them. Word of mouth is a great way to get new clients. Ask for testimonials, ask for Yelp reviews, ask ask ask. Some will, some won’t, so what, move on. Remember it’s all in the asking. Try something like “You know you are one of my favorite clients I truly enjoy and I’m sure you have a lot of wonderful friends I would love to service as well. Would you consider sharing a few of my referral cards with some of your contacts? Let them know there is something in it for them as well. I automatically reward my client with 5 dollars off her next visit. I don’t keep track and wait until she reaches some unrealistic amount. I reward on the spot. For the high referrers, why not comp an entire service? Appreciation goes a long way. I heard in relationships women only want three things. Attention, Affection and Appreciation. Our clients are no different. Most of my clients enter with a smile and leave with a hug. Figure out which marketing efforts are resulting in new clients and wash, rinse, repeat.
Is it time to up your game? Are you keeping current? Are you able to offer the newest services that can add on service and revenue dollars? Think about what service, if you offered it could up your ticket prices. Think about this, if you ad reflexology to your menu, you probably need education in it right? Well where is that money going to come from Millie? Tell your clients I am going to be offering reflexology in the fall, the first 10 clients to pre-purchase two $50 sessions can take 20% off. So 80 times 10 is 800 dollars right? There is your education fund right there. Plus once those clients have been serviced the rest is all profit. Change it up; look for opportunities to serve in a new way. Read back through some of my blog posts for inspiration and motivation. Make sure the next half of 2014 is your best ever.