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Sunday, May 4, 2014

Mom's Special Day




    
      Yes mother’s day is this weekend. And hopefully you all have gotten your mother’s day specials out there already. But the beauty of social media is, it’s never too late. Mother’s day gift card sales should be second only to the Holiday season.  So how do you get last minute gift card sales? Post a contest on your business page every day.  Maybe things like do you live the farthest away from your mom?  Best mini me’s? Most deserving mom?  Why your mom is the best in 40 characters or less.  You can post different contests on different mediums. Instagram is more photo friendly for those doppelgänger photos.  Or why not post a favorite photo? I love those reenacted photos we have seen so much on social media. Facebook is better suited for a longer post, more story friendly. Maybe share a favorite memory, favorite meal or favorite vacation you shared. And don’t forget Twitter for why my mom is the best, in 40 characters or less.  Take photos of a Mom’s special spa basket of products and likes and shares are automatically entered to win.  Make sure everyone knows all posts on your social media sites will entered to win, and encourage them to share.  There are countless specials to consider and I always liked to partner with another area business to get twice as much exposure. Network with owners or managers to see if you can exchange gift certificates or products and services outright.
 
     
     Look to partner with a wine and beverage store so mom can get her drink on, because you are probably the reason she drinks anyway.  Offer a percentage off your services for every one of their customers to purchase for their mom and visa versa. Restaurants are always a good business to partner with.  Take mom to lunch and enjoy a free dessert or appetizer and Mom gets a free upgrade, or retail product or percentage off her service at your salon.  Local florists can be a good resource as well. Look around at all the area businesses and brainstorm with friends, staff, heck why not ask mom what her first choice would be. I had a contest years back where kids could enter their moms in a contest for a free make-over. Imagine my surprise years later when I moved my salon and found that letter. I was able to give that mom the letter that her daughter submitted, good thing because her daughter was now a teenager and I don’t think I need to say anything else on that.  Create mother daughter services that can be enjoyed together, whether it is a simple manicure or a half day of pampering. In some instances they are both moms and could both use their own pampering.  So take advantage of social media this week to blast your message across the miles for mother’s day smiles because that’s smart marketing.

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