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Monday, November 25, 2013

Marketing Just Be-Cause



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


     So apparently I was onto something before I ever realized it was something. More often than not when I  put together an event I chose a charity and figured out a way to give back in some way to this cause. It  officially has a name though, It's called cause marketing and it's a growing trend. The act of giving to the less fortunate is as old as time and spotted everywhere from the Bible to bloggers. What exactly is cause marketing? A few descriptions I was able to find online are "A relationship that bridges commerce and cause in ways that benefit both parties" and "doing well while doing good." Simple really. The laws of abundance reward those that actively give. What does this look like in our world? I hosted several events at my salon that combined the opportunity to give back with the opportunity to spread the word about my business. Here is the anatomy of one of my cause marketing events.


I was moving locations and decided to hold a combination open house and charity event. Several months before the move I secured the charity I would be working with. I chose the local Women's shelter that was building a new facility . I pounded the pavement for weeks securing gift certificated from area businesses. I asked for gift cards from coffee shops, clothing retailers, chiropractor, book store and restaurants at nearby locations. In total I secured donations from thirteen businesses. This was actually pre Facebook so I asked them to put up a poster in their location and share the event with their customers. Now I would create the event and have each company post it on their wall with a link to the charity. Win, win and win. I agreed to place an ad in the local paper naming each business that participated as well as invited the local media to the event. All business owners and their staff were invited and I also had a representative from the shelter attend with literature about their services. Attendees could purchase raffle tickets for a dollar each and we drew winners all evening. I included several gift cards to the salon as well. All told we raised several hundred dollars for the shelter and created a buzz for all participants. It was a great feeling knowing that I helped their cause in some fashion and created awareness in hopes of continued support. Partnering with a charity is good for business and good for the soul of your business not to mention, smart marketing.




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