'Tis the season of summer specials. Are you ready? Brides can be a very lucrative business. If you are thinking just about the day of you are thinking way too small. Brides need a beauty schedule for their nails just as much as for every other part of their special day. Start with a bridal consult. Does the bride have nice natural nails you need to just nurture along or is she in desperate need of a growth strategy? Will she need a full set? Working with brides in the months preceding the wedding can be quite rewarding both emotionally and financially. You must remind her she needs to be ready for her close up. Hydrating and anti-aging treatments will be in order for her hands to look their absolute best. Set up a schedule 3 months out, 6 weeks out, two weeks out and day of appointments. Remember the bride more than likely has a bridal party and will need to have all her ladies accommodated.
Graduates need to look their best at this transitional time from school to work. Get them ready for the business world with a nail update. Interviewers will be paying close attention to every detail and groomed nails are like the icing on the cake. A consult here is in order as well. Ask what they are willing to commit to keeping their nails in great shape? Are they a natural girl that will need weekly manicures or would gel polish be more suitable for their busy lifestyle? Enhancements are also an option for those willing to commit the time and money to have their nails looking fabulous at all times. Find out their comfort level with trends and guide them toward the best colors and fashions.Last but never least what are your Fathers day specials? It's not too late to do an email blast to your database offering man friendly services. How about a Manscaping makeover? Set aside one night after Fathers day for a men's only night. Set up TV's with sporting events and a great selection of craft beers. Turn your nail cave into a man cave for an evening and you just might be surprised how many men will rebook.