So how do you get this valuable feedback? Obviously approaching first time clients may throw them off. You might want to wait till they have visited a few times, timing is everything. You can solicit feedback via verbal comments, emails, thank you notes and customer surveys. When you are nurturing these valuable client relationships by offering outstanding service most customers would be thrilled to give you a glowing report if you asked. Here are a few things to consider to get the most benefit from these raving fans. Always get their permission before using any one's words. Never rewrite their testimonial without their approval. Include their name, job title and company, even a picture helps. You can get different types of testimonials like written, audio or video. While written are the most frequently used audio and video testimonials have proven to be more effective. Not everyone is a great writer. You can coach them, especially if they say they don't know what to say! Offer a few examples of others you have gotten to help get positive results. Make sure they are specific. Yes they had a nice service but what specifically made it really special? Steamed towels? Custom blend colors? Fast efficient service with no waiting? Think about what other clients might find attractive about your business that meets their needs, or solves their problems. Some recommend at least 12 business testimonials so be proactive. As an example I'll include one of my unsolicited testimonials from a fan.
I ordered your new marketing book a few weeks ago and I have not been able to put it down! I am enjoying all of the great ideas and am ready to kick things up a notch or two. I just wanted to say thanks for all that you do and for sharing and giving such inspiration. I also appreciated the little handwritten note that you added to the first page of the book I ordered. Nobody I know does that, but it was a great surprise and made my day! Thanks again!