The waitress was very pleasant and took plenty of extra time, that she had mind you, to explain the dishes to us in non Indian terms. I started with Pakora, an Indian falafel, then chose the spinach and potato curry and vegetable basmati rice and Braden got a sampler that had eggplant curry and Dansak with mango ice cream for dessert.
Needless to say the food was authentic and delicious and we stuffed ourselves silly. So what can we learn from this experience from a marketing perspective? While location and outward appearances are important, they are not everything. Especially in the world of online business search sites and social media. I insisted on this restaurant because of its rating, plain and simple. If I had driven by this place I might have kept going, as a matter of fact Braden was trying to convince me to keep driving. This is the power of Yelp.