Go to https://plus.google.com/ If you don't have a Gmail account it is pretty quick and easy to create one. Avoid using your personal or any old email address for your page. Set up a new exclusive email for your page, especially if you have more than one person on your team that you allow to post content. The Google+ website has a tutorial that walks you through the process of starting a Google + page for your business. Much like Facebook you can add a cover photo and add a profile photo. You can link your website to your Google+ page as well. Customize your page's public profile. Google+ lets you add a description of your business and a tag line, ten words or less describing your core business. Mine is Helping beauty professionals love their job again. I took it from a comment on a post so whoever said that I thank you. Whenever you post Google will give you the option to share your update on your Google network. Post fresh content regularly, engage with your followers and respond to comments, questions and suggestions in a timely manner. You can set up your account to notify you whenever there is engagement with your site. There is nothing worse than making a comment or asking a question and hearing... crickets. Google also has its own version of the share or tweet button.