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Tuesday, January 3, 2012

Re-Tooling for 2012

Let’s Get this party started. Last January I went through a marketing calendar outlining specific items you should be working on every month. If you missed it you can look it up on my blog under Year planner part 1. Tonight I will break down the most important steps to get your 2012 marketing efforts in hyper drive to get the best traction.
Get your 2012 marketing started by  re-identifying  your target market. This is where the Guest profile really helps your efforts. Find it on my blog under Guest Profile. Now is the perfect time to start using this if you haven’t already. Tell your guests in order to serve them better you are reorganizing your business files. Make sure each and every guest fills out a new Guest profile, no exceptions. Chances are your records may be out of date. Make sure you include your facebook link and encourage all guests to like your page on Facebook and follow you on Twitter. Send out posts a few times per week w/ specials, new products, and education events. You can have special Facebook fans of the week or Twitter retweet contests to keep your guests engaged with your social media by rewarding them. Check out all the ways to use the guest profile in your marketing efforts on my blog. So have you identified what it is you are going to implement in your marketing strategies in 2012?  Before you get too ambitious I want to share some insight from Darren Hardy, publisher of Success magazine. In our efforts to really hit 2012 strong we may try and work on too many things at once. In this months CD he warns against trying to put too many things into the mix. If we have more than 3 goals, we might as well not have any. Every time you put too many things on your calendar you water down the effectiveness of each one. I know from personal experience all too well. So I am encouraging you to set 3 business goals. That’s right 3. Take the time to fully research , implement and track these three strategies and you will be amazed at the progress you can make. Which three do you choose? Well if you were listening last week I discussed reviewing 2011 and really evaluating what worked and what didn’t. Once you know what worked, wash, rinse and repeat. Does your referral program bring new guests in on a regular basis?  Ramp up your efforts. Gaining a lot of clients through Facebook? Commit to engaging even more with your guests on your fan page. The face of social media is in a constant state of flux and in order to stay ahead of the pack you have to adapt to these changes. Many of you may have followed the urge to purge your friends list these past few weeks. Don’t fall prey to being purged from your guests newsfeed. Look into social media tools that make engaging with your fans easier and more efficient. Tools like UberSocial, Tweetdeck, and Hootsuite can let you manage several social media accounts with one inclusive site. You can even schedule your updates, tweets and blog posts throughout the day or week so you can focus on other parts of your business. Technology is moving at the speed of light and only those willing to adapt to the changes will survive.

                                                                                                        Shanghai Web Designers.
I don’t know if any of you caught the news blurb What happens every 60 seconds on the web but to name just a few things. Search engine Google serves more that 694,445 queries, 6,600+ pictures are uploaded to Flickr, 600 videos are uploaded to YouTube, amounting to 25+ hours of content, 695,000 status updates, 79,364 wall posts and 510,040 comments are published on social networking site Facebook, 168,000,000+ emails are sent, 320 new accoonts  and 98,000 tweets are generated on social networking site Twitter, iPhone applications are downloaded more than 13,000 times, 20,000 new posts are published on micro-blogging platform Tumblr. Don’t get lost in this ocean of information. Target your market, choose your strategies, provide value in everything you do and keep moving forward.

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